Music-A’s Memorable Collaboration with Coke Studio in 2015
Back in 2015, Music-A had the privilege of collaborating with Coke Studio, Coca-Cola’s global music platform, on a special project that merged local and international music traditions. The project featured an exceptional duo: renowned Lebanese singer Wael Jassar and talented Egyptian actress and singer Amal Maher in a song titled "لشو نزعل" ("Lashu Nizaal").
Music-A proudly contributed to the video with a talented ensemble of musicians and artists. Our team included one cellist, two violinists, one percussionist, and one dancer, all featured in the background of the video, bringing the scene to life with real, authentic performances. Villa Linda Sursock’s historic charm paired beautifully with the musicians' presence, highlighting the rich cultural interplay between tradition and modernity in music.
As of 2024, this music video has garnered more than 8.7 million views online and the song has captured the hearts of over 30 million listeners across the Arab world. The success of this collaboration speaks to the power of music and the importance of visual artistry in creating a memorable experience.
The track’s composition, production, and arrangement were crafted by an exceptional team. The music was composed by Yehya Hassan, with Hadi Sharara handling the music production. The evocative lyrics were written by Ahmad Madi, and The AB Brothers added a modern touch as the DJs. The song was distributed globally by Universal Music, bringing this beautiful fusion to audiences far and wide.
Coke Studio, Coca-Cola’s largest global music initiative, has proven time and again that blending local and international music cultures results in something beautiful. The platform showcases how tradition and modernity do not conflict but rather enhance each other, bringing artists from different cultures together to create harmonious music with a shared core. Coke Studio’s songs are not just for local audiences; they are integrated into Coca-Cola’s marketing strategies across 150 countries, representing roughly 75% of the world.
The video clip was shot at the prestigious Villa Linda Sursock in the heart of Ashrafieh, Beirut—a landmark that exudes history and grandeur. Known for hosting lavish events, the villa's stately presence added a touch of elegance and sophistication to the scenes, with its spacious rooms and timeless architecture. It was an idyllic backdrop for such a significant collaboration, further enhancing the visual storytelling of the video.
At Music-A, we firmly believe in the value of having real musicians in music videos. Their presence adds a genuine, emotional touch that elevates the scene, making it more immersive and authentic. As a company committed to the production and music industry, we are always excited to contribute to such impactful projects, and we look forward to sharing more exciting collaborations soon. Stay tuned for our next blog, where we’ll highlight another music video featuring Music-A's talented artists!
This blog highlights the collaboration while emphasizing the cultural exchange and the importance of incorporating live musicians in video production.